Our corporate face is far less important than the individuals committing random acts of creative intent inside the company and out in the world.
Since all organizations—including this one—are made up of those chaotic components known as human beings, they are far too complex and changeable to be captured accurately at one any moment in time.
So this portrait offers a pretty good sense of what was happening when we took this core sample.
But it doesn’t show you what has happened since then or what might happen in the unpredictable future.
Our design and narrative sensibilities (and our name) owe a sharp nod to great art and writing from the 20th century. The Italian Futurists were a noisy collective of painters/writers/sculptors caught up in the dynamism of emerging technology and industry. They recognized and embraced rapid changes in society and the way we communicated; concepts expressed through depictions of motion, ideas through manifestos and graphic poetry, and their traveling multimedia shows laid a foundation for Cubists and Dadaists to follow.
(Of course, any similarities to the contemporary futurists at FuJuCo stop with inciting riots and hanging out with the likes of Mussolini.)
Nowadays our technology and services clients have business collateral printed on century-old letterpress machines, while telling their stories using bleeding-edge web applications. Fusing the old to new, creating clever ways to make messages seen, heard and understood, and depicting complex ideas through capturing dynamic moments… it all squares with the mission of the Futurist Juice Consortium.
Our finest work is derived from a time-honored process of developing concepts against strategy; we always put pencils before pixels. We collaborate with designers, writers, illustrators, photographers and filmmakers to wrap powerful messaging around solid art and writing. Our collective goal is to expand and enlighten audiences — hopefully revealing the unexpected and meaningful.
We’ve maintained many of the same creative partnerships since the 90s, plugging seamlessly into our vendors projects as they do ours. Here’s a brief overview of our origins to the present.
Started as an industrial design studio, we immediately shifted to the emergence of the internet and interactive tools. Fantastic (and fun!) 3-D and interactive projects followed with: Desiging rockets with Boeing Space & Defense with real-life rocket scientists; creating a tablet interface (waaay before the iPad) for the CD and website for Bill Gates’ book The Road Ahead; and even animating a squid who's chasing two teenage clams down a beach for Ivars commmercials.
Microsoft asked us to find a way to properly commemorate their 25th anniversary. We realized that through 15 months interviewing, photographing hundreds of current and past employees, telling their story through the 328-page coffee table book: InsideOut. During this period we also wrapped busses for KOMO and the UW Huskies, built websites, CDs, presentations and created event and development materials for non-profits such as National MS Society and MAVIA (Mothers Against Violence in America).
We refocused our spotlight on education, biotech, professional services, with a greater emphasis on assisting non-profits in expanding their messaging. Small, nimble and highly scalable, we become extensions of our clients, helping them refine their brands and interpret complex concepts into easy-to-digest communications and marketing.
FuJuCo develops branding and positioning, and narratives extending to print, web applications and online tools, advertising, public relations and motion. Our best work merges design, writing, photography and streaming media, and we’ve been lucky to work with GreenStone Media (America’s first female talk radio network); Seattle Cancer Care Alliance and Seattle Childrens’ Research describing complex ideas in palliative care and big data in medicine; and working with legal firms to clarify their practices and better express individual talents of their attorneys.
Our finest work comes from a time-honored process of developing concepts against strategy; putting pencils before pixels. We work closely with designers, writers, illustrators, photographers and filmmakers to shape powerful messaging to expand audience expectations.
We’ve worked mostly with our same creative partners since the 90s and frequently plug into their projects the same as they do ours. Here’s a brief overview of our origins to the present.
Started as an industrial design studio and almost immediately shifted to paving the Information Superhighway. We picked up great 3-D and interactive projects along the way: Building rockets for Boeing Space & Defense; designing the interface for the CD and website for Bill Gates’ book The Road Ahead; even animated a squid chasing two young clams down a beach for Ivars.
Company scaled up to help Microsoft properly celebrate their 25th anniversary. 15 months interviewing, photographing hundreds of current and past employees, telling their story through the 328-page coffee table book: InsideOut. We also wrapped busses for KOMO and the UW Huskies, built websites, CDs, presentations and branded non-profits.
Our next phase points the spotlight to education, biotech, professional/legal services, and a much greater emphasis on helping non-profits to grow and expand their message. We focus on being small, nimble and highly scalable extensions of our clients, helping them refine their brands and interpret difficult concepts into easy-to-digest communications.
FuJuCo enjoys developing web applications and online tools, branding and positioning for clients, and creating visual narratives that extend to paper, websites, public relations and motion. Our best work combines the full complement of design, writing and photography, and motion. We’ve been lucky to work with GreenStone Media (America’s first female talk radio network); SCCA and Seattle Childrens’ Research to describe complex ideas in palliative care and big data in medicine; working with law firms to clarify their practices and better express the talents of their attorneys.