They needed help in telling their story to multiple audiences with differing needs, showcasing the wide range of projects completed, and adhering to a system where new projects could be added and swapped out without disruption or requiring an overhaul to the system.
We took cues from traditional design portfolios, where pages could be added or pulled from a binder based on the audience being presented to. Creating a standardized grid for displaying beauty shots allowed for quick assembly of newly photographed projects, and making sure we had bylines for the architects and designers meant they’d get the glory deserved and the caliber of that would rub off on TJC.
Printing of these gallery pages are systemized and prepared for digital runs on heavy, quality stock — the client can then order a range or specific pages directly from our printers — and they drop into a customized letterpress box. The box is one of the most important components; we created a container requiring a bit of ceremony and presentation to open, and becomes a piece of collateral too precious to ignore or toss after viewing.
Our subversive goal for this presentation system is to encourage sharing with others once it’s been viewed.
