Don’t go looking for one unless you are prepared to wrestle with everything strange, powerful, and life-altering.
And then, just as you work up the courage to go seeking some great ideas, you discover that you can’t find any.
who Uzied my muse?
Or worse, one of them comes after you like a demented stalker, grabs you by the hair and whirls you around the room until
did I say that?
There is nothing more wonderful than the face of someone who is in the grip of an outrageous idea trying to be born:
terror inexplicably mixed with bliss.
You have your spiffy new logo and now someone's nephew wants to do something special with it in Microsoft Paint. Consider your styleguide the DMV manual everyone has to read and test against before they get to drive… sure, you can break those rules, but at least then you’ll know why an irritable man with mirrored sunglasses and mustache is handing you that ticket.