#1
if it comes to that.
restock the museums
We are prepared to rewrite the encyclopedias and
#2
a step or two from the ridiculous.
To capture the sublime,
you must hunt for it
You can always find the safe and obvious solutions
residing squarely in the middle.
#3
reveals most visible elegance.
visible effort
Least
#4
We wonder who left the lights off.
We wonder what is the precise distance between
what must be and what could be.
We wonder.
We wonder why straight lines fail to meander.
We wonder why gravity is inescapable
but left and right are essentially arbitrary.
#5
At least for the time being.
and illuminate it in a way that is
compelling and entertaining.
circle the
problem
in question
Together, they
Numbers are enigmatic. Art is infinite.
Words are ambiguous.
#6
is a worthwhile activity that
can be imaginatively applied
to every known and unknown problem.
escaping from
the locked room
We believe
#7
erasing boundaries
as we cross them.
taking the solution by surprise and
We believe in succeeding by stealth,
#8
Boy bands, however, are an oxygen-depleting menace.
producing infinite variety.
Rock-n-roll is a natural force capable of
Nature loves patterns but abhors a theme.
#9
Let's toss a wrench in the monkeyworks.
Now is the time
to expand our
collective attention span.
We live on the cusp
between the machine and digital ages.
#10
Each story should make the known new.
All images should defy description.
reveal something new.
Every page should
#11
because they will interfere with your future success.
resist the safe
and conventional
The more successful you are,
the more you must
#12
They will endure no matter what, so ignore them at will.
You never need to worry about paying homage or attention to them.
Policy,
procedure,
conformity
& compliance
are incredibly sturdy and self-perpetuating concepts.
#13
as it simultaneously seeks to challenge them.
All meaningful communication
respects these truths
We have good, if sometimes inexplicable,
reasons for everything we do.
We are collectively smarter than certain
artsy-fartsy types assume we are.
#14
to the global visual cortex
in order to induce the cosmic sneeze.
shocks
sharp,
short,
We believe in the beneficial effects
of applying frequent